Ladies Appreciation Day at BMW Motorcycles - Roswell
Last weekend we made the ride over to BMW Motorcycles and Pops Coffee Co. for their Ladies Appreciation Day Event. And moments like these always remind us why these gatherings are important.
It’s always encouraging to see spaces like Pops host events centered around women riders. When we first arrived, you could already feel the energy in the air. The turnout was strong: women of all ages, different riding styles, and different skill levels, all showing up simply to celebrate being a woman on a motorcycle. Some were brand new riders, others had clearly been doing this for years, but the thing that stood out most was how natural the whole environment felt. It’s always good to see the Lita’s make their presence known, and the Atlanta collective was there to do just that. No pressure or hierarchy, just riders sharing space.
One of the highlights was having instructors from the BMW U.S. Rider Academy there demonstrating techniques and sharing knowledge with the group. Watching them teach riders how to properly pick up a motorcycle, regardless of the bike’s size or the rider’s size was honestly a treat to witness. These kinds of interactions build confidence, and confidence is something every rider deserves to carry with them.
There were also a handful of vendors set up, and BMW and Pops organized a raffle giveaway that we were happy to contribute to by donating some Chic Riot Apparel. It’s always nice when something simple like that can find its way to someone who might truly appreciate it. And tying the whole afternoon together was the music from Stephanie Berlanga. Her voice and guitar created this relaxed backdrop that somehow fit perfectly with the spirit of the event. Nothing loud or overbearing, just the right tone for a group of riders sharing stories over coffee.
We’ve written before about why Chic Riot doesn’t typically set up vendor booths at events. Weekends like this one reinforce that feeling. For us, the most meaningful part of these gatherings isn’t standing behind a table trying to explain who we are or pitching products. It’s being present in the same way as everyone else —simply, riders.
Walking around, meeting women one by one, hearing how long they’ve been riding, what bike they started on, or what made them finally decide to get their license. The stories are always different, but the thread connecting them is usually the same: freedom, curiosity, and the confidence that riding builds over time. Those conversations are where the real connection happens. For Chic Riot, that connection has always mattered more than selling something in the moment.
